Content Strategy

We have seen how Content Marketing is critical for modern business survival.

Content strategy deals with the planning aspects of managing content throughout its lifecycle.

That includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement and sunsetting of content.

Mind you, the Content Strategy does not in any way concern the contents, but concerns the governance behind the contents, and this is what makes the contents themselves effective for the development of the company.

We can affirm that, a Content Marketing activity that doesn’y start from the examination of the market and of the competition, from the analysis of the available resources, from the purpose for the business of the actions that you are about to undertake, it’s destined to fail, at least not last long.

How to Create a Content Marketing Strategy?

Define your goal.

Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your strategy.

Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience. Because by knowing your your buyer persona, you can produce more relevant and valuable content that they’ll want to read and convert on.

Set goals to reach for your next content project.

Determine which types of content you want to create: content creation, content publication, and content analytics. Now, it’s time to start coming up with ideas for your next content project.

In general, the contents are:

  • Content that offers information;
  • Contents that give emotions;
  • Contents that do storitelling;
  • The contents that are important to people.

Always remember that the objectives of the contents serve to communicate who you are, make people find you, induce people to take action.

Without a correct and effective promotional activity, your contents are as non-existent. When developing a Content Strategy, it is also essential to foresee which tools to use to promote content, in which channels, how to distribute the budget available, with what timing and with which communication methods.

Content Marketing

In today’s business world great content marketing makes all of the difference.

Content marketing is critical for modern business survival, and if you do it right you’ll not only grow your business, but you’ll also become a trusted thought leader in the process of creating valuable, relevant content to attract, acquire, and engage the audience.

So if you’re thinking about planning out your content marketing strategy, and as you’re thinking about content marketing, make sure that these seven elements are present:

1. Your content marketing should tell a continuous story. 

Your content marketing is based on interactions with your buyers, so you should be creating content that is relevant to what your buyers want to hear and what they’re searching for.

2. Content marketing engages individuals on their own terms.

This means being available and being relevant where your audience lives, so that’s that concept of multichannel, multidevice. 

3. Your content should tell not only your business story but also the story of your customers.

It really does have to be a story. It has to be a narrative that’s interesting and engaging. Make sure that content marketing is the right fit for your channels. 

4. You need to create different types of content for different channels.

One type of content that’s great for your social media channel might not be right for email marketing or a paid program that you’re doing. Make sure that the content that you’re creating is you think about being channel-specific.

5. Your content has a clear purpose.

This means that all content that you create should have a goal, should have a purpose in mind. You’re creating content for thought leadership, brand awareness, lead generation, all of these things. Make sure it has a purpose.

5. Your content marketing has pre-defined metrics.

You should be creating content with end goals in mind, whether that’s x amount of new customers, maybe it’s new followers on your social networks. Whatever your pre-defined metrics should be, make sure you determine those before you go in and actually create that content. 

7. Content marketing is almost always evergreen.

This means keep in mind your entire lifecycle when you think about your different content. Content should last months, content should last years. It’s not totally

5I: Inspiration, Idea, Image, Innovation, Insight.

The creative brand strategist will lead the strategy of our new working model. 

The Creative Strategist is able to outline different creative marketing activities according to the objectives: increase the perceived reputation of a brand (Awareness), engage people because they perform an action (Engagement), convert the target from passive to active through a concrete action, like a sale (Conversion).

He will be responsible to push the overall creative output forward by identifying the strongest consumer insights that serve as a springboard for award winning ideas. S/he will create presentations that sell our creative product in the most convincing way. 

I connect the dots and see a picture.


It is necessary to have a good knowledge of the brand, to understand who the target is, its digital habits and which are touch points. Analyze what activities competitors have done to create activities that work. Find an insight, a concept that guides creativity.


It’s time to create! The creative idea is developed: it will have to be an original concept and will represent the common thread of the entire communication project. Communication must be consistent with the brand and with the activity we want to promote, be declinable on all the communication channels we use and speak correctly to our target audience.


Capturing attention and provoking emotions allows us to establish relationships and increase customer loyalty. Consumers choose the Brands they feel ethically close to and represent them from a value point of view. For these reasons the Visual allows customers to be involved and in this the images take on a fundamental role.


To amplify our activity we carefully choose which digital activities to activate, social channels to use, technology, tone of voice, formats, and related processes to be integrated in the communication plan and media plan.


This time we are not talking about intuition, but of Data and Analysis. Every strategy needs to be measured to monitor the progress of our communication and our campaign and produce reports with data and goals achieved.

Creative Strategist, a great strategy requires creativity.

They are professionals who work to identify the public for a marketing campaign and the strategy to achieve.

The Creative Strategists together with Creative Directors are part of a team with different responsibilities, the latter working to transform strategies into reality.

He is experts in thinking outside the box to elaborate media plans to reach the widest possible audience or to reach a specific type of audience. I am also able to come up with ideas to achieve customer needs by developing strategies on a variety of media such as television, radio or on the net, to spread the content and manage the client’s budget.

The Strategists use their skills to implement strategies with clients and team members and develop a plan that uses a variety of multimedia platforms and be able to interpret customer briefs and media centers to transform them into creative proposals.

The Creative Strategist is the one who manages to have the creative ability to identify a path or communication solutions in an original and not obvious way and at the same time apply to a strategy that can realize the objectives.

Creativity understood as forma mentis with a great capacity for problem solving and team coordination in order to simplify the creation of creative and innovative activities.

The strategy based on numbers, on constant research and updating in the digital field, on curiosity in finding new solutions and always experimenting.

Job responsibilities include:

  • Having a broad knowledge of the client and his needs.
  • Working with the various teams to support the client.
  • Working on the brief and defining strategies.
  • Use search and data for sales strategies.
  • Analyze new data to update project status.