The creative brand strategist will lead the strategy of our new working model.
The Creative Strategist is able to outline different creative marketing activities according to the objectives: increase the perceived reputation of a brand (Awareness), engage people because they perform an action (Engagement), convert the target from passive to active through a concrete action, like a sale (Conversion).
He will be responsible to push the overall creative output forward by identifying the strongest consumer insights that serve as a springboard for award winning ideas. S/he will create presentations that sell our creative product in the most convincing way.
I connect the dots and see a picture.
It is necessary to have a good knowledge of the brand, to understand who the target is, its digital habits and which are touch points. Analyze what activities competitors have done to create activities that work. Find an insight, a concept that guides creativity.
It’s time to create! The creative idea is developed: it will have to be an original concept and will represent the common thread of the entire communication project. Communication must be consistent with the brand and with the activity we want to promote, be declinable on all the communication channels we use and speak correctly to our target audience.
Capturing attention and provoking emotions allows us to establish relationships and increase customer loyalty. Consumers choose the Brands they feel ethically close to and represent them from a value point of view. For these reasons the Visual allows customers to be involved and in this the images take on a fundamental role.
To amplify our activity we carefully choose which digital activities to activate, social channels to use, technology, tone of voice, formats, and related processes to be integrated in the communication plan and media plan.
This time we are not talking about intuition, but of Data and Analysis. Every strategy needs to be measured to monitor the progress of our communication and our campaign and produce reports with data and goals achieved.