They are professionals who work to identify the public for a marketing campaign and the strategy to achieve.
The Creative Strategists together with Creative Directors are part of a team with different responsibilities, the latter working to transform strategies into reality.
He is experts in thinking outside the box to elaborate media plans to reach the widest possible audience or to reach a specific type of audience. I am also able to come up with ideas to achieve customer needs by developing strategies on a variety of media such as television, radio or on the net, to spread the content and manage the client’s budget.
The Strategists use their skills to implement strategies with clients and team members and develop a plan that uses a variety of multimedia platforms and be able to interpret customer briefs and media centers to transform them into creative proposals.
The Creative Strategist is the one who manages to have the creative ability to identify a path or communication solutions in an original and not obvious way and at the same time apply to a strategy that can realize the objectives.
Creativity understood as forma mentis with a great capacity for problem solving and team coordination in order to simplify the creation of creative and innovative activities.
The strategy based on numbers, on constant research and updating in the digital field, on curiosity in finding new solutions and always experimenting.
Job responsibilities include:
- Having a broad knowledge of the client and his needs.
- Working with the various teams to support the client.
- Working on the brief and defining strategies.
- Use search and data for sales strategies.
- Analyze new data to update project status.