Content Strategy

We have seen how Content Marketing is critical for modern business survival.

Content strategy deals with the planning aspects of managing content throughout its lifecycle.

That includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement and sunsetting of content.

Mind you, the Content Strategy does not in any way concern the contents, but concerns the governance behind the contents, and this is what makes the contents themselves effective for the development of the company.

We can affirm that, a Content Marketing activity that doesn’y start from the examination of the market and of the competition, from the analysis of the available resources, from the purpose for the business of the actions that you are about to undertake, it’s destined to fail, at least not last long.

How to Create a Content Marketing Strategy?

Define your goal.

Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your strategy.

Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience. Because by knowing your your buyer persona, you can produce more relevant and valuable content that they’ll want to read and convert on.

Set goals to reach for your next content project.

Determine which types of content you want to create: content creation, content publication, and content analytics. Now, it’s time to start coming up with ideas for your next content project.

In general, the contents are:

  • Content that offers information;
  • Contents that give emotions;
  • Contents that do storitelling;
  • The contents that are important to people.

Always remember that the objectives of the contents serve to communicate who you are, make people find you, induce people to take action.

Without a correct and effective promotional activity, your contents are as non-existent. When developing a Content Strategy, it is also essential to foresee which tools to use to promote content, in which channels, how to distribute the budget available, with what timing and with which communication methods.

Content Marketing

In today’s business world great content marketing makes all of the difference.

Content marketing is critical for modern business survival, and if you do it right you’ll not only grow your business, but you’ll also become a trusted thought leader in the process of creating valuable, relevant content to attract, acquire, and engage the audience.

So if you’re thinking about planning out your content marketing strategy, and as you’re thinking about content marketing, make sure that these seven elements are present:

1. Your content marketing should tell a continuous story. 

Your content marketing is based on interactions with your buyers, so you should be creating content that is relevant to what your buyers want to hear and what they’re searching for.

2. Content marketing engages individuals on their own terms.

This means being available and being relevant where your audience lives, so that’s that concept of multichannel, multidevice. 

3. Your content should tell not only your business story but also the story of your customers.

It really does have to be a story. It has to be a narrative that’s interesting and engaging. Make sure that content marketing is the right fit for your channels. 

4. You need to create different types of content for different channels.

One type of content that’s great for your social media channel might not be right for email marketing or a paid program that you’re doing. Make sure that the content that you’re creating is you think about being channel-specific.

5. Your content has a clear purpose.

This means that all content that you create should have a goal, should have a purpose in mind. You’re creating content for thought leadership, brand awareness, lead generation, all of these things. Make sure it has a purpose.

5. Your content marketing has pre-defined metrics.

You should be creating content with end goals in mind, whether that’s x amount of new customers, maybe it’s new followers on your social networks. Whatever your pre-defined metrics should be, make sure you determine those before you go in and actually create that content. 

7. Content marketing is almost always evergreen.

This means keep in mind your entire lifecycle when you think about your different content. Content should last months, content should last years. It’s not totally