For the Italian launch of the new smart and its new features, we created an hilarious web series with special italian talents by The Jackal.
The launch of the first smart’s online booking website to realize the best possibile online reach.
So far the campaign has reached: Almost 1.500.000 views on YouTube. About 18k like on YouTube. Over 14k like on Facebook.
The Web Series
The web series grew over the 296% of guaranteed views. The campaign has produced 4 times more of his initial value generating a great saving on investiment.