Content Strategy

We have seen how Content Marketing is critical for modern business survival.

Content strategy deals with the planning aspects of managing content throughout its lifecycle.

That includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement and sunsetting of content.

Mind you, the Content Strategy does not in any way concern the contents, but concerns the governance behind the contents, and this is what makes the contents themselves effective for the development of the company.

We can affirm that, a Content Marketing activity that doesn’y start from the examination of the market and of the competition, from the analysis of the available resources, from the purpose for the business of the actions that you are about to undertake, it’s destined to fail, at least not last long.

How to Create a Content Marketing Strategy?

Define your goal.

Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your strategy.

Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience. Because by knowing your your buyer persona, you can produce more relevant and valuable content that they’ll want to read and convert on.

Set goals to reach for your next content project.

Determine which types of content you want to create: content creation, content publication, and content analytics. Now, it’s time to start coming up with ideas for your next content project.

In general, the contents are:

  • Content that offers information;
  • Contents that give emotions;
  • Contents that do storitelling;
  • The contents that are important to people.

Always remember that the objectives of the contents serve to communicate who you are, make people find you, induce people to take action.

Without a correct and effective promotional activity, your contents are as non-existent. When developing a Content Strategy, it is also essential to foresee which tools to use to promote content, in which channels, how to distribute the budget available, with what timing and with which communication methods.